Book Marketing Ltd.

**Book Marketing Ltd - Books and the Consumer Survey**

BML runs an annual survey called Books and the Consumer, an in-depth survey of book buying habits which completed its eighth continuous year in 1996. From January 1997, the survey is being conducted via a diary panel of 7,000 households in the UK, with information collected on all book, audiobook and book-related multimedia purchases throughout the year, including source of purchase, price paid and subject/publisher of the title. The survey is subscribed to by publishers, book retailers , book clubs and other companies associated with the book trade.

More details on all aspects of BML's services can be obtained from Jo Henry, Managing Director, Book Marketing Ltd., 7A Bedford Square, London WC1B 3RA, tel. 00 +44 171 580 7282, fax. 00 +44 171 580 7236.